Pay Per Click or PPC means running a campaign on search engines that charge money every time a user clicks on your Link.
Google, Yahoo, Bing These are the three major search engines and PPC are usually ran on these platforms. PPC campaign is very valuable as it can get you on the top page of Google within a few hours. But since the Cost is per click and Appearance, we need to make sure we narrow down and pick the good keywords after doing a preliminary analysis and keep on adjusting as per the PPC campaign report. Another thing that we focus on is the quality fo the content or the UX of the landing page as we want to convert the clicking user into paying user.